The A.R.T. of Story
A five-week workshop to boost your brand with the power of your personal story
What you’ll get
Authentically differentiate yourself from your competition
Persuade and influence people naturally, effectively, and ethically
- Learn how to establish your personal brand with creative content, and how to save time doing it
Nail down consistent messaging in your marketing assets, personal interactions, and every stage of communication in your sales funnel
- Get clarity on your past and learn to tell stories from personal experiences and topics that align with your brand and reach your dream clients
5 weeks to boost your brand
Every human being has a unique Storyprint™ that is shaped by the events in our lives. Like a fingerprint, our Storyprint™ is mostly invisible, leaving a distinctive mark on everything we touch. In this session, Adrian’s method guides us step-by-step to uncover the hidden treasures in our own Storyprint™.
You’ll take an inventory of the “raw materials” that will later create signature stories and key messages you’ll use in everyday conversations, marketing materials, and every step of your sales funnel.
We’ve all learned some form of basic storytelling in school, but digging into the foundational work gives you a new perspective on yourself and your life. You’ll develop a profound connection to who you are, where you’ve come from, and the core values that have guided you on your journey.
In this session, we select specific elements from your Storyprint™ and turn them into your Storymark™ — like a trademark, but in the realm of stories and messages. While your Storyprint™ is mostly invisible, your Storymark™ is what will be seen and known.
It includes the six signature stories that are the heart of your unforgettable personal brand, and lays out a repertoire of other personal stories to share, along with specific guidance on when and how to share them strategically in your business.
In our final session, you will learn how to leverage the power of everyday storytelling on social media to grab your ideal customers’ attention in a noisy, distracting world, so that you connect and engage with people you would otherwise never reach.
This simple, powerful framework for “storytelling with your smartphone” will guide you to craft compelling, story-driven content.
Finally, we will design your personalized story marketing strategy, along with a rapid action plan for the next 10 – 15 story-driven content pieces you can create and share right away.
Adrian’s Storymark™ method is the most compelling approach to storytelling that I’ve ever seen. Adrian goes far beyond just talking about storytelling — he taught me to reframe my perspective in a manner oddly reminiscent of Pirsig’s Zen & the Art of Motorcycle Maintenance. He teaches us to step outside our frame of reference and treat stories objectively, as immersive journeys that connect us all, acting as powerful tools for positive influence in our lives and others’.
Dr. McIntyre’s course is the most powerful — and practical — business storytelling training on the market. It skips abstract concepts and generic information that can cause “information overload,” and cuts straight to the chase with brand-boosting practicality.
- Personalized 5-week group course
- Storyprint™ materials
- Personal Storymark™
- Highly customized 5-week course
- 1-on-1 coaching series
- Storyprint™ materials
- Personal Storymark™
- Access to the Storymark™ digital library
About Dr. McIntyre
Dr. Adrian McIntyre is a cultural anthropologist, media personality, and internationally recognized authority on human communication. He grew up in a radio station and has been telling stories on stages and in the media since he was five years old. Adrian spent nearly a decade in the Middle East and Africa as a researcher, journalist, and media spokesperson for some of the largest humanitarian relief agencies in the world. He advises and trains entrepreneurs, small business owners, and corporate teams on high-performance communication, business storytelling, personal branding, media relations, and presentation skills.
Thank you for all your coaching, mentoring and support during my fundraising campaign. It was not going well before you and I got connected! Although we worked together for less than two months, I raised an additional $32,000. I could not have done this without your guidance.
Just wrapped up a brand strategy call with Adrian McIntyre. Coaching people — if you want help with your business, contact him. You can thank me later.
Adrian’s brand strategizing is brilliant! He cuts through any confusion when possibilities and potential get ‘cluttered’ and brings it home to the ideal creation.
Adrian is an expert at the sneak attack. It seems like you’re just having a conversation with him, and then all of a sudden you have an entirely new perspective on life and your business. He is very good at breaking things down into bite-sized pieces and giving you peace of mind about your value and what you have to offer. Adrian will get you unstuck, and you will have fun doing it.